Welcome to our Insights Blog
Expect to find information about visitors and how to effectively reach them. We hope you find our views, perspectives and insights useful. Visit often for our latest updates!
Visitor Brochures are proven as powerful influencers of visitors during their trips, They are Superheros. If they could talk, this is what they might say...
If you are a professional brochure distributor, interested in joining our Association, here are just some of the reasons to consider joining.
Brochures are proven to be the most powerful means of influencing visitors during their trip. They bring products and services to the attention of visitors in a way no other promotional medium can.
However, some brochures are more effective than others, and the difference usually comes down to their design. Here are some tips from our members
A new survey into the preferences of consumers for printed versus digital communications has been published by Two Sides, the global organization created to promote the responsible production, use, and sustainability of print and paper. The survey, which was commissioned by Two Sides and undertaken by international research company Toluna, sought the opinions and preferences of UK and U.S. consumers on a number of issues relating to the change from paper-based to digital media. You can read the findings here.
Happy Guests Stay Longer, Return Again and Recommend You. HOWEVER, it is the OVERALL Destination Experience that shapes views. This is why it is important to help guide visitors to great local experiences. And, research says that providing visitor brochure displays – together with friendly and helpful hospitality staff - are the most effective way to do so. Here are some compelling reasons to host professionally-managed brochure displays:
Bentley University, Center for Marketing Technology, in collaboration with Visitor International, undertook consumer research among visitors to 17 locations in North America and Europe during the summer of 2018. The purpose of it was to understand the effectiveness of tourism brochures.
Printed brochures are a fantastic way to promote your business to visitors. They are there, influencing right at the point of decision – just when visitors are actively considering where to go, what to do, see and enjoy. Here are just some of the compelling reasons why brochures are so effective.
Paper is made from a natural resource that is renewable, recyclable and compostable. These features, combined with the paper industry’s advocacy of responsible forestry practices, use of renewable, carbon-neutral biofuels and advances in efficient papermaking technology, make paper a product with inherent and unique sustainable features.
All research confirms that brochures are the most effective way of reaching visitors during their stay. They are powerful influencers of behavior, helping visitors choose the things to do, see and enjoy that are nearby and at a time they are ready for action! However, have you ever thought about what happens when your brochure is NOT on display? It's a sad story, but one that's worth sharing with you.
Research confirms that visitors love brochures to guide them during their visits. Brochures are easy to pick up and carry and easy to read, at any time or anywhere. Here are seven reasons why visitors love brochures
It's a fact. Photographs play a crucial role in influencing visitors and helping them to make their choices of what to do, see and enjoy. Feedback from our members and research across various channels consistently highlights their importance.
Visitor Brochures are proven as powerful influencers of visitors during their trips, They are Superheros. If they could talk, this is what they might say...
All research confirms that brochures are the most effective way of reaching visitors during their stay. They are powerful influencers of behavior, helping visitors choose the things to do, see and enjoy that are nearby and at a time they are ready for action! However, have you ever thought about what happens when your brochure is NOT on display? It's a sad story, but one that's worth sharing with you.
Bentley University, Center for Marketing Technology, in collaboration with Visitor International, undertook consumer research among visitors to 17 locations in North America and Europe during the summer of 2018. The purpose of it was to understand the effectiveness of tourism brochures.
Brochures are proven to be the most powerful means of influencing visitors during their trip. They bring products and services to the attention of visitors in a way no other promotional medium can.
However, some brochures are more effective than others, and the difference usually comes down to their design. Here are some tips from our members
It's a fact. Photographs play a crucial role in influencing visitors and helping them to make their choices of what to do, see and enjoy. Feedback from our members and research across various channels consistently highlights their importance.
Paper is made from a natural resource that is renewable, recyclable and compostable. These features, combined with the paper industry’s advocacy of responsible forestry practices, use of renewable, carbon-neutral biofuels and advances in efficient papermaking technology, make paper a product with inherent and unique sustainable features.
Happy Guests Stay Longer, Return Again and Recommend You. HOWEVER, it is the OVERALL Destination Experience that shapes views. This is why it is important to help guide visitors to great local experiences. And, research says that providing visitor brochure displays – together with friendly and helpful hospitality staff - are the most effective way to do so. Here are some compelling reasons to host professionally-managed brochure displays:
If you are a professional brochure distributor, interested in joining our Association, here are just some of the reasons to consider joining.
Research confirms that visitors love brochures to guide them during their visits. Brochures are easy to pick up and carry and easy to read, at any time or anywhere. Here are seven reasons why visitors love brochures
Printed brochures are a fantastic way to promote your business to visitors. They are there, influencing right at the point of decision – just when visitors are actively considering where to go, what to do, see and enjoy. Here are just some of the compelling reasons why brochures are so effective.
A new survey into the preferences of consumers for printed versus digital communications has been published by Two Sides, the global organization created to promote the responsible production, use, and sustainability of print and paper. The survey, which was commissioned by Two Sides and undertaken by international research company Toluna, sought the opinions and preferences of UK and U.S. consumers on a number of issues relating to the change from paper-based to digital media. You can read the findings here.
Visitor Brochures are proven as powerful influencers of visitors during their trips, They are Superheros. If they could talk, this is what they might say...
Happy Guests Stay Longer, Return Again and Recommend You. HOWEVER, it is the OVERALL Destination Experience that shapes views. This is why it is important to help guide visitors to great local experiences. And, research says that providing visitor brochure displays – together with friendly and helpful hospitality staff - are the most effective way to do so. Here are some compelling reasons to host professionally-managed brochure displays:
All research confirms that brochures are the most effective way of reaching visitors during their stay. They are powerful influencers of behavior, helping visitors choose the things to do, see and enjoy that are nearby and at a time they are ready for action! However, have you ever thought about what happens when your brochure is NOT on display? It's a sad story, but one that's worth sharing with you.
If you are a professional brochure distributor, interested in joining our Association, here are just some of the reasons to consider joining.
Bentley University, Center for Marketing Technology, in collaboration with Visitor International, undertook consumer research among visitors to 17 locations in North America and Europe during the summer of 2018. The purpose of it was to understand the effectiveness of tourism brochures.
Research confirms that visitors love brochures to guide them during their visits. Brochures are easy to pick up and carry and easy to read, at any time or anywhere. Here are seven reasons why visitors love brochures
Brochures are proven to be the most powerful means of influencing visitors during their trip. They bring products and services to the attention of visitors in a way no other promotional medium can.
However, some brochures are more effective than others, and the difference usually comes down to their design. Here are some tips from our members
Printed brochures are a fantastic way to promote your business to visitors. They are there, influencing right at the point of decision – just when visitors are actively considering where to go, what to do, see and enjoy. Here are just some of the compelling reasons why brochures are so effective.
It's a fact. Photographs play a crucial role in influencing visitors and helping them to make their choices of what to do, see and enjoy. Feedback from our members and research across various channels consistently highlights their importance.
A new survey into the preferences of consumers for printed versus digital communications has been published by Two Sides, the global organization created to promote the responsible production, use, and sustainability of print and paper. The survey, which was commissioned by Two Sides and undertaken by international research company Toluna, sought the opinions and preferences of UK and U.S. consumers on a number of issues relating to the change from paper-based to digital media. You can read the findings here.
Paper is made from a natural resource that is renewable, recyclable and compostable. These features, combined with the paper industry’s advocacy of responsible forestry practices, use of renewable, carbon-neutral biofuels and advances in efficient papermaking technology, make paper a product with inherent and unique sustainable features.