Welcome to our Insights Blog 

Expect to find information about visitors and how to effectively reach them. We hope you find our views, perspectives and insights useful. Visit often for our latest updates!
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  • See our 2 minute Animated Video on YouTube
    10 Aug 2018

    Checkout our new 2 minute animated video on the importance of brochures in influencing visitors during their trip. 

    Check out Video
  • Why you should Host a Brochure Display
    19 Feb 2018

    Happy Guests Stay Longer, Return Again and Recommend You. HOWEVER, it is the OVERALL Destination Experience that shapes views. This is why it is important to help guide visitors to great local experiences. And, research says that providing visitor brochure displays – together with friendly and helpful hospitality staff - are the most effective way to do so. Here are some compelling reasons to host professionally-managed brochure displays:

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  • What happens when your brochure is not on display - the sad story!
    27 Aug 2018

    All research confirms that brochures are the most effective way of reaching visitors during their stay. They are powerful influencers of behavior, helping visitors choose the things to do, see and enjoy that are nearby and at a time they are ready for action! However, have you ever thought about what happens when your brochure is NOT on display? It's a sad story, but one that's worth sharing with you.

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  • Brochure Distributors - why become a member of Visitor International?
    21 Jul 2018

    If you are a professional brochure distributor, interested in joining our Association, here are just some of the reasons to consider joining.

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  • 10 ways brochures positively impact visitor behaviour during a trip
    15 Nov 2017

    Bentley University, Center for Marketing Technology, in collaboration with Visitor International, undertook consumer research among visitors to 17 locations in North America, Europe and South Africa during the summer of 2016. The purpose of it was to understand the effectiveness of tourism brochures.

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  • 7 reasons visitors love brochures
    16 Feb 2018

    Research confirms that visitors love brochures to guide them during their visits. Brochures are easy to pick up and carry and easy to read, at any time or anywhere. Here are seven reasons why visitors love brochures

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  • Tips on brochure design for display stands
    10 Jun 2018

    Brochures are proven to be the most powerful means of influencing visitors during their trip. They bring products and services to the attention of visitors in a way no other promotional medium can.

    However, some brochures are more effective than others, and the difference usually comes down to their design. Here are some tips from our members

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  • Why print is the most effective way to inform and influence visitors
    11 Jul 2018

    Printed brochures are a fantastic way to promote your business to visitors. They are there, influencing right at the point of decision – just when visitors are actively considering where to go, what to do, see and enjoy. Here are just some of the compelling reasons why brochures are so effective.

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  • Good photographs sell. Bad photographs unsell!
    13 Aug 2018

    It's a fact. Photographs play a crucial role in influencing visitors and helping them to make their choices of what to do, see and enjoy. Feedback from our members and research across various channels consistently highlights their importance.

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  • Reading from paper or reading from screens. What do consumers prefer?
    13 Sep 2016

    A new survey into the preferences of consumers for printed versus digital communications has been published by Two Sides, the global organization created to promote the responsible production, use, and sustainability of print and paper. The survey, which was commissioned by Two Sides and undertaken by international research company Toluna, sought the opinions and preferences of UK and U.S. consumers on a number of issues relating to the change from paper-based to digital media. You can read the findings here.

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  • 'Paper is Green' and one of the few truly sustainable products
    12 Sep 2017

    Paper is made from a natural resource that is renewable, recyclable and compostable. These features, combined with the paper industry’s advocacy of responsible forestry practices, use of renewable, carbon-neutral biofuels and advances in efficient papermaking technology, make paper a product with inherent and unique sustainable features.

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