Welcome to our Resource Downloads Section

We hope you find our resources section helpful. It includes downloadable research reports, expert tips, and interesting information - all related to Visitor Information. We will continue to add to it, so please visit this section regularly.  
  • Top 10 ways brochures powerfully impact visitors during a trip
    22 Jul 2018

    Discover 10 ways brochures positively impact visitors during a trip. The findings are based on Consumer Research by Bentley University’s Centre for Marketing Technology during the summer of 2016. The research was undertaken among visitors in 17 locations in North America, Europe and South Africa. 1,732 visitors responded to the survey.

    Download the one page PDF here
  • Hosting a Brochure Display will win you business
    19 Aug 2018

    Happy guests stay longer, return again and recommend you. HOWEVER, it is the OVERALL destination experience that shapes views. This is why it is important to help guide visitors to great local experiences. And, research says that providing visitor brochure displays – together with friendly and helpful hospitality staff - are the most effective way to do so. Download our presentation, for compelling reasons to host professionally-managed brochure displays

    Download the 14-page PDF here
  • Research Findings - how brochures influence and guide visitors
    20 Nov 2017

    Independent research confirms that the most important source of information for a visitor during their trip is a brochure, map or travel guide. In an increasingly digital world, printed brochures have a very significant effect on visitor’s plans and actions, particularly in the moment, on location during their trip.

    Download the 16-page pdf here
  • About Visitor International and who we are
    17 May 2018

    Visitor International is the International Association of Visitor Information Providers. Our member companies around the world specialize in providing client information to visitors during their stay in their destination, to guide them to wonderful experiences. Read more about us.

    Download the 2-page PDF here
  • View the Best Brochures Awards 2017
    02 Oct 2017

    During 2017, from a possible field of over 19,000 brochures, representing the collective client base of the association’s membership, 76 brochures were nominated for consideration for the Visitor International Best Brochure Awards 2017. The selection criteria included the visual appeal of the brochure; its effectiveness in communicating to visitors; the brochure’s content, and the quality of the print materials used. See the winners here. You can also download design tips from elsewhere on this resource page!

    Download the 18-page pdf here
  • Tips on designing a brochure for a display rack
    11 Aug 2018

    Brochures are proven to be the most powerful means of influencing visitors during their trip. They bring products and services to the attention of visitors in a way no other promotional medium can. However, some brochures are more effective than others, and the difference usually comes down to their design. You can download some tips from our members.

    Download the 2-page PDF here
  • New Research: hospitality professionals say brochures are best for guiding visitors
    15 Aug 2016

    Bentley University, Center for Marketing Technology, created a survey in collaboration with Visitor International to understand the usage and effectiveness of hospitality visitor information. The new findings are based on data provided by 1,560 hospitality professionals at the check-in and concierge desks at hotels in the United States, Canada, France, Germany, Ireland and Greece.

    These are the professionals who have a great understanding of guest needs and the greatest potential to impact guest satisfaction levels. Read a summary of the Report.

    Download the 7-page PDF here
  • Why brochures are so effective in guiding visitors
    15 Jan 2018

    Printed brochures are a fantastic way to promote your business to visitors. They are loved by visitors and are also like your most effective salesperson. They are always there, influencing right at the point of decision – just when visitors are actively considering where to go, what to do, see and enjoy. Here is why they are so effective.

    Download the 2-page PDF here
  • Paper is Green and a truly sustainable product
    16 Nov 2017

    Print on paper is the original disruptive technology that brought knowledge to the masses. Today, print on paper is one of the largest industries in the world and is an effective and important communication tool you should never forget within your promotional strategies. It is also one of the world's truly renewable resources that can be planted, grown, harvested and replanted. Read the facts and the Green side of Visitor International.

    Download the 2-page PDF here