Member Profile

Sabel Italia srl

Sabel Italia is the leader in the brochure display market in Milan with its ‘Welcome to Milano’ brand. ‘Welcome to Milano’ is a means to distribute pocket-sized and easy to use publications, maps and brochures in all languages. It is an active channel targeted at offering the visitor a rich source of information on the opportunities for enjoyment in Milan and Italy.

Distribution Territory and Channels

Sabel Italia covers the entire city of Milan with a network of displays located where visitors are most likely to be in search of information: through over 5,500 brochure pockets set within selected 5, 4, 3 star hotels located in the main avenues, in the baggage claim areas of the two city airports Milan Malpensa and Linate and in other strategic points in the city which are part of the "Culture & Entertainment" network, such as Gallerie d’Italia near Teatro alla Scala and  the San Siro Stadium.

Products and Services

Sabel Italia srl was established in 1985 in Milan, the industrial capital of Italy and the 2nd Italian city for incoming tourists in 2015. Already operating in the tourist communication market with the brand "Welcome to", it became part of Proedi Group in January 2013 and it was acquired by Where Italia srl in 2015.

Through its connections with Where® - a worldwide leader in publishing for international visitors - and its developer Proedi Group – a communications company with 30 years of experience in traditional and digital publishing, Sabel Italia has expanded its business throughout Italy and in the nearby Canton Ticino (Switzerland). It is also now able to develop ‘Ad-Hoc’ editorial products and customised publishing.

Last year Sabel Italia srl distributed more than 18 million advertising brochures, maps, magazines, guides and other publishing products.

Office Location