The Informed Tourist

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The Informed Tourist is widely recognised as Sydney’s leading distributor of tourism literature. With a strong commitment to service excellence, the company delivers outstanding support through expert staff, well-established processes, and continuous learning.

Its client portfolio includes all major Sydney-based tourist attractions, cruise operators, and day experience providers. The Informed Tourist offers targeted, cost-efficient marketing solutions that ensure maximum exposure. Clients benefit from a flexible approach to distribution, with tailored packages designed to meet specific business needs.

Distribution Territory and Channels

The Informed Tourist

The Informed Tourist

The Informed Tourist

The Informed Tourist

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Products and Services

The Informed Tourist distributes brochures and visitor information to more than 300 carefully selected outlets across Sydney, including hotels, visitor information centres, major transport hubs, car hire companies, airports, and other key businesses within the travel and tourism sector.

A wide range of professional display options is available, including standard-size and A4 displays, wall-mounted and customised units, and guidebook racks. These are used to present brochures, visitor guides, maps, and digital screen content in an accessible and attractive way. Support is also provided through an integrated website, an ordering portal, and a dedicated concierge email service that makes it easy for hotel teams to stay stocked with up-to-date visitor information.

To further strengthen engagement, The Informed Tourist facilitates familiarisation visits, allowing hotel staff to personally experience client offerings and confidently recommend them to guests. Clients also benefit from exclusive rates through a printing syndicate, as well as opportunities to participate in Concierge events—valuable occasions for educating and building relationships with key hospitality staff.