95% of Brochures Are Shared—Extending Their Influence Far Beyond the First Reader

Insights from the Visitor International 2025 Research (5,300+ respondents)

Picked Up by One, Acted On by Many

When a visitor picks up a brochure, they’ve made a deliberate choice. It wasn’t pushed on them—they selected it, out of genuine interest, from a display of many. That moment of choice makes brochures uniquely powerful: every engagement is intentional.

But the story rarely ends there. According to the 2025 global survey, 95% of brochure users go on to share it—on average with two other people. That means each brochure is typically read by over three individuals, significantly amplifying its reach.

And that sharing is meaningful. When someone shares a brochure, they’re not just handing over a brochure—they’re making a personal recommendation. Whether it’s a family discussing plans, friends passing ideas around, or a couple deciding what to do next, the brochure becomes a trusted referral. It carries the weight of peer endorsement—especially because it was chosen in the first place.

This ripple effect turns a single brochure into a multiplier of action. It broadens your exposure, boosts your influence, and delivers real results—without any additional effort.

And it’s not speculation. These findings come from over 5,300 travelers across 12 countries, confirming that brochures don’t just inform—they influence, inspire, and multiply your message.