We hope you find this information helpful and informative.....In Tourism, nothing happens until a sale is made. What stimulates a sale? It's information of course. It is highlighting to travelers, before and during their trip, where they can enjoy fantastic experiences. And this is where the members of 'Visitor International - The International Association of Visitor Information Providers' come in. Our members provide visitors with the information to guide them. In this section, we highlight the importance of travel and tourism and of providing the brochure information to guide visitors.
Bentley University, Center for Marketing Technology, in collaboration with Visitor International, undertook consumer research among visitors to 17 locations in North America, Europe and South Africa during the summer of 2016. The purpose of it was to understand the effectiveness of tourism brochures
The Center for Marketing Technology at Bentley University surveyed 1,560 hospitality professionals in the United States, Canada, France, Germany, Ireland and Greece. The survey shows they overwhelmingly favor the use of printed material as the best way to assist visitors during their stay when compared to any other method. 98% of hospitality staff value printed visitor information, and 94% provide their guests with brochures, leaflets, flyers and maps. Check out the details.
The World Travel and Tourism Council produced an excellent graphic which highlights how 'Travel Pays' and shows how the money moves through the economy once a visitor travels and spends. It first benefits those businesses directly involved in tourism and travel and then percolates down to impact the wider economy. See where 'Visitor International' comes in.
Research shows that printed brochures and maps are almost equally the most popular choice with guests and concierge staff. It's not surprising. Maps are easy to use, share and trace a route (26%). Brochures of attractions and events are the slight favorite over maps (27%) and place-based guides are ranked third (22%). Brochures are frequently used among hotel guests - 40% always, 46% often and 13% occasionally.
Consumer Research by Bentley University’s Centre for Marketing Technology during 2016 in North America, Europe and South Africa indicates that more than 4 in 10 visitors value brochures because they are easy to share (44%) with friends and family on the trip and that the message within the brochures reach far more than a single visitor.