Visitor International News
Insights and Impact
Visitor information—in all its formats—shapes what visitors do, where they go, and how they spend. In this section, we share news and stories that highlight how brochures, guides, maps, and digital tools influence visitor behavior and contribute to tourism success.
New Global Research Confirms the Power of Brochures
Visitor International’s new two-year study of over 8,100 travelers shows 95% of brochure users discovered something they would not have thought to search for, and 88% used their phone to find out more or act. With search shaped by AI, brochures put businesses where decisions are made.
Best Brochure Winners 2026 Announced
Visitor International has revealed the winners of the 2026 Best Brochure Awards. These awards celebrate excellence in brochure design, content relevance, and print quality. Click below to see the full list of the 2026 international and regional winners.
Which Is Greener for Visitor Information? Check the Footprints
Visitor International has released two new guides, for Europe and for the US and Canada, comparing paper and digital for visitor information on fifteen measures, from raw material to end of life, and what each does for visitors choosing what to do. Check out the findings.