Visitor Information Research


Women are the #1 Influencers of Travel

and the greatest users of visitor brochures, maps and guides.

Visitor Brochures Drive Digital Engagement

Brochures guide discovery and drive visitors to explore online.

The Sensory Power of Print: What Neurology Reveals

How visitor brochures engage more senses, enhance memory, and drive results. Follow the science.

Our Members

Meet Our Member Companies from Around
the World


Our global network of visitor information specialists helps guide travelers in-destination. From brochures and maps to digital visitor messaging, our member companies put the right information in the right places—so you can reach visitors when and where it matters most - at the point of decision. Check out our directory to find a member company near you.

How Visitor International Member Companies
Help Win Business


Visitor International member companies actively shape visitor choices—driving more visits, bookings, stays, and local spend. Learn how their work supports clients, information display partners, sustains local jobs, and helps build thriving local visitor economies.

Winning Business - Guiding Guests

Hospitality Professionals give their views on Visitor Information and its value.

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Digital-Only? Here’s What You’re Missing And Google Analytics can’t tell you this.

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The latest news from the world of visitor information and engagement.

New Global Survey Confirms Power of Brochures

Released, August 2025: the latest international study from Visitor International shows that 72% of visitors use printed brochures, maps, or guides to plan or navigate their trip. With digital search now shaped by AI, visitor brochures ensure visibility where it counts—and are set to become even more important.

New Members Join Visitor International from Australia and Spain

Visitor International welcomes two new members to its global network.

Visitor International Becomes a Member of Two Sides

Visitor International has joined Two Sides, the international not-for-profit that champions the environmental strengths of paper and print.

Paper Is Green. Digital Is Not. Let’s Call It Out.

Digital is relentlessly sold as the greener choice over paper—and too many decision-makers still fall for it, or worse, continue to propagate it. The very opposite is the truth. If you care about the earth, read this and help stop the spin.

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Paper, the Myths, Misinformation and Facts

Paper is often unfairly blamed in sustainability debates—based on outdated claims or deliberate greenwashing. This short piece exposes common myths and highlights the real facts. With insights from Two Sides, it’s essential reading.

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