Paper Myths and Facts — Discover the Truth Behind the Claims
In a world where digital is often positioned as the greener choice, and where marketing messages can be more persuasive than accurate, how do we know what’s true when it comes to sustainability?
That’s where Two Sides comes in.
Two Sides is a global not-for-profit organization that promotes the sustainability of print and paper. Through facts, research, and education, it tackles widespread myths—such as the idea that using paper harms forests, or that electronic communication is always the environmentally responsible option. With members across Europe, North America, and beyond, Two Sides provides the tools to make informed, fact-based decisions.
The Myths & Facts Publications
At the heart of the Two Sides campaign are the Myths & Facts resources. Available in print and digital format, these concise and credible fact sheets examine common environmental claims made about paper—such as deforestation, wastefulness, recycling, and digital versus print. Backed by independent research and international data, they highlight:
- How forests in Europe, the USA, and Canada and other developed countries are growing, not shrinking
- The renewable, recyclable and biodegradable nature of paper
- The often-overlooked environmental impact of digital alternatives
- Why misleading “go paperless to be green” claims are considered greenwashing
Each edition of Myths & Facts —tailored for the UK & Europe, the USA, and Canada and other markets —helps consumers, businesses, and policymakers understand the full picture when it comes to the environmental footprint of paper.
Download the Facts or Read them Online
You can explore and share the full Myths & Facts editions for your region here:
Or visit the regional 'Two Sides' websites for more insights:
United Kingdom and Europe: www.twosides.info
United States and Canada: www.twosidesna.org
Germany: de.lovepaper.org
France: fr.lovepaper.org
Italy: it.lovepaper.org