What Hospitality Professionals Say About Brochure Display
Insights from Hotel Managers, Front Desk Teams, and Concierges
In 2023, Visitor International conducted a global survey of over 480 hospitality professionals working in hotels across the USA and Europe. The results were remarkably consistent: brochure displays continue to be one of the most valued guest services in hospitality settings today.
Whether it’s a luxury resort with a full concierge desk or a busy urban hotel with a lean front office, brochures help guests discover their destination—and help staff deliver better service.
A Service That Supports Guests and Frees Up Staff
The survey revealed the following:
- 97% of hospitality professionals say guests ‘almost always’ or ‘often’ use printed brochures and maps during their stay
- 94% believe brochures influence guest decisions and guide them to local experiences
- 94% say brochures and maps reduce repetitive guest queries and free up staff time
- 92% agree that brochures and maps are genuinely loved by guests
- 91% rate providing visitor information as either ‘extremely important’ or ‘very important’ to their hotel operation
Brochures serve as on-demand, self-service information discovert points that guests can access any time. They help answer common questions—“What’s nearby?”, “What’s good for kids?”, “Is there a map?”—without needing to wait in line or interrupt busy staff.
By reducing these repetitive queries, brochure displays improve lobby flow, reduce staff pressure, and allow hotel teams to focus on other guest interactions. In peak periods or with limited staffing, that added efficiency makes a difference.
A Time-Saving Trusted Extension of Your Guest Service
Brochure displays are a natural part of great hospitality. They complement the service provided by your team—offering guests a convenient, self-guided way to discover experiences that match their interests.
They’re particularly useful when the front desk is busy, in early mornings or late evenings, or when guests simply want to browse ideas independently. For concierges, brochure displays act as a reliable resource that supports their recommendations. For front desk teams, they ease the pressure of common queries and help improve guest flow.
Above all, they reflect a hotel that anticipates guest needs and makes useful, trustworthy information easy to access—day or night.
Curated, Current—and Completely Free
One of the most appreciated features of brochure displays is that they are professionally managed and provided at no cost to the hotel.
Members of Visitor International—your local visitor information providers—supply and maintain these displays, ensuring they are:
- Curated to match your guest profile (families, couples, international travelers, independent explorers, etc.)
- Regularly updated with the latest brochures, guides, and maps
- Professionally maintained to remain clean, stocked, and easy to use
This is a free, zero-effort, high-impact service that enhances your guest offer.
Dispelling the Digital-Only Assumption
There’s a belief in some circles that guests prefer digital links or QR codes over printed materials. But professionals on the ground tell a different story. In the 2023 survey, 68% of hotel professionals said it’s false that guests prefer digital links.
That finding is reinforced by the 2025 Visitor International Consumer Survey, which revealed that 88% of travelers say they are more likely to pick up and use a printed visitor guide than to download a digital one.
In reality, guests choose print first. It’s visible.
The Takeaway: A Brochure Display Makes a Big Impact
Brochure displays are more than just a convenience. They’re a proven, guest-approved service that helps people discover what to do—and helps your staff manage their time. They reflect well on your hotel, connect guests to trusted experiences, and free your team to focus on what they do best: providing excellent hospitality.