Introducing Visitor International - The Global Network of Visitor Information Providers

Visitor International is the International Association of Visitor Information Providers. Our member companies operate in destinations across the world—serving visitors, supporting information host locations, and helping tourism businesses win more business.

As specialists in guiding visitors to the best local experiences, our members play a vital role in how businesses and destinations are explored, enjoyed, and remembered. We work where it counts—in-destination—connecting real visitors with real experiences at the moment of decision.

What Our Members Do

Visitor International members reach and influence visitors before and during their visits and stays, using professionally managed brochure displays, visitor guides, maps, mini-cards, and a growing suite of digital tools including websites, kiosks, apps, and digital discovery screens.

Our members:

• Guide visitors to local attractions, activities, dining, shopping, and transport options
• Help drive business results for tourism businesses—converting interest into visits, bookings, and sales
• Help visitors discover more—often uncovering experiences they wouldn’t have found online or known to look for
• Provide and service high-quality curated brochure displays at no cost to host locations
• Supporting hotels, attractions, and visitor information hosts by guiding guests to great local experiences—encouraging longer stays, repeat visits, and personal recommendations

Whether through a well-designed brochure, map or guide or a strategically placed kiosk or screen, Visitor International members deliver trusted information that works—for visitors, businesses, and destinations alike.

Why it Matters

Visitor Information Drives Discovery, Business, and Satisfaction. When visitors are inspired and informed, they do more. They stay longer, spend more, and are more likely to return and recommend. The services provided by our members:

• Generate hundreds of millions in revenue annually for tourism businesses
• Encourage spontaneous decisions that benefit local economies
• Make it easier for visitors to plan great days out—right from where they’re staying
• Strengthen the reputation of destinations and host locations by equipping them to help their guests

Our members champion the role of quality visitor information—delivered with integrity, professionalism, and results—as a key driver of business and destination success.

Interested in joining our association? You can learn more here.

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