The Informed Tourist

Business Overview

The Informed Tourist is Sydney’s leading distribution company specialising in tourism literature. They are experts in this niche area of tourism marketing, with a strong reputation for service, quality, and results. Their client base includes all major tourist attractions, harbour cruise operators, and day trip experiences in Sydney and beyond.

They deliver maximum exposure in a targeted, cost-efficient manner. With a flexible suite of solutions, they work with each client to select a distribution package tailored to their goals.

Distribution Territory

The Informed Tourist distributes across all areas of Sydney, Australia.

Outlets Serviced

The network includes over 300 key locations across Sydney, ranging from hotels and visitor information centres to major transport hubs, car hire companies, airports, and other prominent travel and tourism businesses.

Services & Products

The Informed Tourist provides standard-size and larger A4 brochure displays, wall-mounted and customised displays, guidebook racks, and digital display screens. Services include an integrated brochure ordering portal and a dedicated email system for hotel concierge use.

They also organise familiarisation visits so hotel staff can experience tourism products or services firsthand—enabling them to confidently recommend them to guests. Additional services include printing and design through a print syndicate, along with regular concierge events to support client engagement with frontline staff.

Affiliations

The Informed Tourist is member of Visitor International – the International Association of Visitor Information providers. It is a partner of Les Clefs d'Or Australia and a sponsor of their annual Tourism Exchange event. The company is also a member of the NSW Tourism Association.

Photo Album

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Office Location

Pyrmont St, Pyrmont NSW 2009, Australia