Visitor International News
Insights and Impact
Visitor information—in all its formats—shapes what visitors do, where they go, and how they spend. In this section, we share news and stories that highlight how brochures, guides, maps, and digital tools influence visitor behavior and contribute to tourism success.
New Global Survey Confirms Power of Brochures
Released, August 2025: the latest international study from Visitor International shows that 72% of visitors use printed brochures, maps, or guides to plan or navigate their trip. With digital search now shaped by AI, visitor brochures ensure visibility where it counts—and are set to become even more important.
New Members Join Visitor International from Australia and Spain
We’re proud to welcome two exceptional new members—one from Australia, one from Spain—each bringing something fresh to our shared mission. Meet them here and discover why their arrival is such a positive step for us all.
Harris Poll Reveals Print’s Powerful Role in a Screen-Weary World
New research from The Harris Poll for Quad finds that screen-weary consumers — especially Gen Z and Millennials — are turning to tactile, real-world experiences. Print catalogs, mailers, and packaging are driving action, trust, and brand loyalty. The findings offer clear takeaways for brochures, maps, and visitor guides.
Visitor International Becomes a Member of Two Sides
We are pleased to confirm that Visitor International has joined Two Sides, the global not-for-profit initiative that promotes the uniquely sustainable qualities of paper and print. We support the mission of Two Sides to correct misinformation, counter greenwashing, and share clear facts about print.
Visitor International Launches New Global Website
Visitor International has unveiled its brand-new website—highlighting the power of in-destination visitor information and the trusted member companies worldwide who connect visitors to great local experiences.