For 49 years, since our establishment in 1975—16 years before the advent of the internet—our members have distributed over 5 billion brochures and publications annually, ensuring visitors are well-informed and enjoy their experiences. Each member offers a unique approach, managing brochure distribution through extensive display networks in their regions and often utilising additional methods to disseminate visitor information.
Specialising in visitor brochure distribution and related services, our members have been at the forefront of the industry for nearly five decades. Despite the rise of digital media, brochures remain the most effective tool for reaching and influencing visitors during their travels. Both our members and their clients recognise the unparalleled promotional impact of brochures, a fact consistently supported by independent research.
While brochures and leaflets are our members' primary tools for visitor engagement, many also offer a broad range of complementary services. These include map and magazine distribution, mini-cards, smartphone and tablet apps, posters, digital displays, kiosks, website development, design services, and more. This expansion of services led to the Association’s rebranding in 2016, from ‘The International Association of Professional Brochure Distributors’ to ‘Visitor International – The International Association of Visitor Information Providers’.
Collaboration has been a cornerstone of our Association. Members frequently refer business to one another, benefiting themselves, their clients, and the visitors they serve. They also share valuable insights and experiences through Visitor International and at member network meetings, enriching each other's businesses and perspectives.
Additionally, our members play a vital role in educating management and staff at display stand host locations—such as lodgings, attractions, travel centres, and international gateways—on the importance of providing high-quality visitor information.
